DannyBrown.me on False Advertising and Why Social Media Needs the FTC
MISSISSAUGA, Ontario – Danny Brown, business and social media branding consultant, has published a feature that questions advertising standards online and suggests that social media should welcome proposed FTC regulation.
While traditional advertising offline falls under FTC regulation, there are currently no clear guidelines online. This has led to an influx of false information, with advertisers, marketers and businesses targeting unsuspecting consumers.
In his feature, Brown looks at why FTC regulation would offer legitimacy to social media and the marketing and advertising practices within it. He also raises the question whether opposition to FTC intervention is because companies and online advertisers have something to hide.
