Pacifico Beer Goes Mobile
Chicago, IL – Pacifico Beer, an authentic pilsner-style beer imported from Mexico, is set to unveil a new marketing campaign that takes the beer’s Mexico Via Pacifico theme mobile. On April 22, 2009, Pacifico launched a new iPhone application and a blog for Pacifico’s ultimate journeyman, with new print and outdoor creative to follow later this spring.
Given that Pacifico was originally discovered by west coast surfers on trips to Baja California, Mexico, Pacifico has always been a beer for the adventurous that are fond of off-the-beaten-path destinations. The Pacifico web site, www.MexicoViaPacifico.com, showcases adventures with the beer in undiscovered regions of Mexico, and Pacifico’s new iPhone application follows that theme with the Pacifico Rooster Alarm Clock.
The Pacifico Rooster Alarm Clock is a live 24/7 webcam of a rooster in Mexico City, Mexico, that allows Pacifico fans to wake up to nature’s original alarm clock by visiting its new dedicated web site, www.PacificoAlarmClock.com, where the live streaming video can be viewed and downloaded to desktop, screensaver or iPhone. With the iPhone application, users can set an alarm to wake up to the sounds of Claudio, the Pacifico rooster. Omnipresent in Mexico and a symbol of the country’s laidback lifestyle, roosters first became a part of the brand when they were featured on the Pacifico web site last year.
“We are celebrating the active and adventurous lifestyle of Pacifico’s core consumer,” said Paul Verdu, vice president of marketing for Crown Imports, Pacifico’s exclusive U.S. importer. “The Rooster Alarm Clock delivers an authentic Mexican experience to the consumer, who would prefer to live life according to nature’s alarm clock.”
In addition to the Pacifico Alarm Clock, the brand is also introducing a new blog from the ultimate journeyman, Ira Evan Nevius, a free-spirited adventurer who embodies the Pacifico lifestyle. Ira is an American expatriate from California currently living in Todos Santos, Mexico, who has worked with Pacifico for several years as a location scout for photo shoots, as a journeyman in Pacifico films and as an all-around adventure expert. Ira will launch his blog, www.Iralandia.com, featuring his take on life in Mexico including making ceviche, spearfishing and his penchant for Pacifico.
“We’re pleased that Pacifico has pioneered the most advanced rooster technology available,” says Jim Haven, co-founder/creative director at Creature, the advertising and branding agency behind the campaign. “This, along with Ira’s blog, augment what Pacifico has been doing for years — bringing a unique, true and adventurous experience to the consumer.”
