TWTRCON SF 09
San Francisco, CA – Modern Media, First30 Services and Technologizer today released the program for TWTRCON SF 09, the first conference entirely focused on the use of Twitter in business. Featuring case studies from leading brands that have been early adopters of Twitter — including Wells Fargo, Comcast, Virgin America, Cisco, Intuit, the Phoenix Suns, Kogi BBQ, eBay, and Carl’s Jr. — TWTRCON SF 09 will highlight early Twitter business brand success stories, showcase best practices, and debate some of the challenges presented by Twitter’s use as a business platform.
In addition to the brand case studies, TWTRCON SF 09 will feature Twitter entrepreneurs MC Hammer and Adventure Girl, keynotes by Alltop’s Guy Kawasaki, Twitterville author Shel Israel, Edelman Digital’s Steve Rubel, and a highly anticipated closing debate featuring investor Dave McClure, futurist Paul Saffo, Forrester analyst Jeremiah Owyang, and moderated by D: All Things Digital’s Kara Swisher.
“The TWTRCON program is designed to help attendees refine their Twitter strategy — or to develop and launch one,” said Tonia Ries, Managing Partner of Modern Media. Ries will co-host the event with New York Times best-selling author Gina Smith. “In one day, we will hear case studies from across industries, and across a broad range of the potential business applications of Twitter.”
Agenda highlights include:
- Keynote: Guy Kawasaki, Alltop: How Twitter Will Change Your Tomorrow
- Keynote: Shel Israel, Author, Twitterville: Twitterville Tales
- Keynote: Steve Rubel, Edelman Digital: The Future of Twitter
- Case Study: Marketing at the Speed of Twitter: Porter Gale, Virgin America; Seth Greenberg, Intuit; Jeramie McPeek, Phoenix Suns
- Case Study: Great customer service in 140 characters or less: Jeremy Pepper, Boingo Wireless; Ed Terpening, Wells Fargo; Frank Eliason, Comcast
- Case Study: Use Twitter to win customers and drive revenue: Bob Pearson, The Blog Council; Mike Prasad, Kogi BBQ; Beth Mansfield, Carl’s Jr.
- Panel Discussion: Corporate Twitter policy? Legal, IT and other pitfalls? Richard Brewer-Hay, eBay; Jeanette Gibson, Cisco; Brian Solis, FutureWorks
- Your Brand is a Person, with MC Hammer and Stefanie Michaels, Adventure Girl
- Debate: What is the long term value of Twitter to your business? Dave McClure, Founders Fund; Jeremiah Owyang, Forrester; Paul Saffo, Stanford Media X; Kara Swisher, D: All Things Digital
To register for TWTRCON SF 09 go to http://twtrcon.com. For sponsorship information, contact Tonia Ries at tonia@modernmediapartners.com. The conference is being produced by Modern Media, in partnership with First30 Services and Technologizer.
