The Internet, if for nothing else, is a super-highway of data created by Ron Jeremy to distribute his philandering to the masses via his series of … meat tubes. Now, in 2008, we can thank growing bandwidth availability and some handy Web 2.0 goodness to provide us all with the marvels and awesomes needed to make… Porn 2.0 via YouPorn.

It was only a matter of time before someone put YouTube and “The Internet” equation together, and this site’s been around for sometime now… December 2007… over 10m visitors… that’s 10,000,000+ … ?! Twice the market share of stumbleupon, in fact, that’s the market share of reddit and stumble combined. Not too shabby for a bunch of crazy amateurs slathering the webs with their coupling, copulating, fornicating and god knows what else is posted.

A question I ask usually (and answer) is … “Who would use this site?”… Admittedly? Internet porn is pretty much like the Spice Girls. Of the 55 million people that own a Spice Girls cd, only 3% would actually openly admit it.

We had a conference call with a massive PR agency, eager to work in the online arena, to brainstorm ideas for moving forward in our market type. Here’s the trick, this is Real Estate… Well, ok, we’re not really real estate, but we are… Err, crap, here’s some background:

We’re a company that specializes in master planned communities, a big phrase for - we buy a shit ton of land and make it friggin filled to the brim with rad amenities and convenience, while still keeping the landscape looking… well green and cheery.

Anyhow, when it came to the subject of “subject” - because I’m driving into these people’s heads that we can’t just pay for content and exposure to expect a good return on our production, we actually need… something worth reading - it turns out we have people here, in our own building, that have been through housing recessions… Actually eight recessions to be exact. I voted we tap into his brain to give prospective and current home buyers some valuable insight to what the future holds, from the industry side of the house. Sustainability - a new catch phrase for people tired of the words “Green Living” - is another subject we have on tap… Why aren’t we doing this already?

The more we talked about what we already have at our finger tips, and what’s being used to write useless columns in those printed things… newspapers, I think they’re called… the more I wanted to just get this thing on the road already. But this is red-tape bureaucracy, even though on a small scale, and we can’t just jump in and start… Damn it.

Today the PR lead at work came to me with an idea to start planning for creating an online relations rep for my company. Dandy! I’ve always wanted to invent an A-List Blogger, just haven’t had the funds to do it… So this should be awesome.

The idea is pretty simple, really, and in my eyes is a great way to actually have someone write and post quality, worthy information to the blogosphere… an arena that’s been lacking new and exciting content types for quite sometime. From what I’ve seen, 90% of the content that’s “new” the social arena, really isn’t all that new, and if it is? It appears on a gazillion resources in different forms, all claiming to be the one that got the scoop on the story… and weirdly enough, it seems that people post things only to get “the scoop”, not necessarily to share valuable, and quality information.

Maybe I’m just biased, or maybe I’m just wrong - but to me, everything out there seems to have the same tone and goal, “get read”… But in my opinion, if there’s quality content, genuinely creative, and authentically informative… then it will get read on it’s own. Just seems to me that there are too many blogs that exist to simply try to get read, instead of displaying quality information.

Anyway, the plan is to provide honest to goodness industry information that’s worth every word, and every post… Thus being worth every penny. The avenues I’m going to explore are the typical paths used by everyday blogger types, only, I’m going to be ensuring the quality of content, and keeping the person or team on track to providing people with awesome content. These avenues are going to be a blend of video, audio, a micro-blog, tumble log and regular blog, with posts to industry/content related sites. The equation is easy, actually, and will be very simple to execute… as most people can relate, but - the trick is to provide something of quality into the model, as to give people something that’s worth reading and sharing with others.

Since this handy dandy little bit of work will be done via the social arena that Sociosophy so pleasantly is cluttered with, what better place to write about this project and it’s progress than here? So… Here’s Day 1. Don’t get too excited all at once. Cheers!

Nothing is as important to the creator of great and innovative things more than the feedback, praises, and criticisms (constructive, at least) from those who they’re serving their works to. ReviewBasics is a Web 2.0 powered utility that allows you to post your creations and receive notes from others about it… Handy? Absolutely.

Have I signed up? You bet your ass. As long as this site stays free? I’m all about it. They do elude to the possibility of there being pricing, and to be completely vulgar and honest, that’s a complete wad of horse shit. Web 2.0 isn’t about charging people for your service, in my eyes, it’s about finding more creative ways to generate revenue - not charging the people you rely on to make your site successful.

That’s just my piece of business advice for the time being anyway. I’m sure there are exceptions, but, this shouldn’t be one of them. Otherwise, this site is going to provide those who do things a means to gain some feedback on their stuff. Not a bad trade for a few minutes of posting and a few hours obsessing over getting feedback, aye?

Social arena meets the chess arena, with CrowdChess, a nifty online application geared toward flexing your level of “kick ass” with your army of digital-plastic bad asses, armed and ready for war against your social network of opponents.

Keep in mind, this site is still in … damn near alpha phases, but the interface is clean enough, and simple enough as to not confuse you chess folk. Anyhow - to answer the one thing I normally try to with posts - this site is made for chess heads, obviously. More importantly, it gives you nerds… sorry… the intelligent  introverts that are normally, stereotypically, anti-social, a means to meet people just like them, only perhaps… better or worse than them at chess.

Happy hunting you fancy people. Register, play and … oh, report bugs if you find them.