Sociosophy

Blahgirls is the brain child of Ashton Kutcher, of Punkd fame, and the vicious assault on my brain cells whenever he decides to give acting a go. Ashton’s usual big ideas are junk food for the mind. Who’s mind? This is where Kutcher flourishes, in knowing his target audience. Blahgirls is not directed at me - a late twenties working person who knows who the current president is. But this is not to say it is, or should be, directed at a younger audience either. Much like “My Super Sweet 16″ on MTV, it’s intentions are hard to decipher, but stenches of something pure evil behind it.
Blahgirls is a celebrity gossip site, where 4 girls and a boy talk about celebrities, their cell phones, and their love of Vitamin Water. It should also be noted that the site is sponsored by Vitamin Water. 50 Cent’s grill is plastered all over it.

I also don’t believe Ashton sees the conflict of interest here of being a celebrity and being a celebrity shit-talker. (”Listen, Ashton, it was really funny when you told me my parents were dead on Punk’d, but I have to draw the line…”)

The design is bright and bold, pinks, purples and blues, almost how an ice cream truck might be painted to get kids to run and follow behind. There is animated video, though they haven’t figured out how to get decent quality images on there yet. Same with the blog, poorly written and the images were sharpened and pixelated far too much to stand out in the celebrity skin arena. There’s a David and Goliath Inc., shirt store, and no contact form.

Blahgirls consists of:

• Britney, who notes that she has a missed memory of a “rainbow party in Jenny’s basement”. If you know what a rainbow party is, and you see that this is coming from the animated mouth of what looks to be maybe an 8 year old - you might be able to understand the aggravation.
• Botox, the purse dog: Ugh.
• Krystle: Summers in the Caribbean, but not after her mother burnt down the summer home after too many cocktails. Even for a cartoon, this is too much reality.
• Lili - Little Sister to Krystle, who has Jamie Lynn Spears listed as a role model.
• Tiffany - Who’s biggest fear is a cubic zirconia engagement ring.
• Stewart - Appears to be the token gay friend all girls desire to have and treat like the purse dog. Aspires to always be able to fit into skinny jeans.

I can understand that maybe you don’t think I understand that quite a bit of it is a joke. Oh, I got it. But I have my doubts that kids will see this as “how not to act”. Sort of like how Ashton Kutcher cannot distinguish a line between entertaining children, and exploiting them for profit. I haven’t quite figured out what this site is for, except maybe selling Vitamin Water.

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