Today the PR lead at work came to me with an idea to start planning for creating an online relations rep for my company. Dandy! I’ve always wanted to invent an A-List Blogger, just haven’t had the funds to do it… So this should be awesome.
The idea is pretty simple, really, and in my eyes is a great way to actually have someone write and post quality, worthy information to the blogosphere… an arena that’s been lacking new and exciting content types for quite sometime. From what I’ve seen, 90% of the content that’s “new” the social arena, really isn’t all that new, and if it is? It appears on a gazillion resources in different forms, all claiming to be the one that got the scoop on the story… and weirdly enough, it seems that people post things only to get “the scoop”, not necessarily to share valuable, and quality information.
Maybe I’m just biased, or maybe I’m just wrong - but to me, everything out there seems to have the same tone and goal, “get read”… But in my opinion, if there’s quality content, genuinely creative, and authentically informative… then it will get read on it’s own. Just seems to me that there are too many blogs that exist to simply try to get read, instead of displaying quality information.
Anyway, the plan is to provide honest to goodness industry information that’s worth every word, and every post… Thus being worth every penny. The avenues I’m going to explore are the typical paths used by everyday blogger types, only, I’m going to be ensuring the quality of content, and keeping the person or team on track to providing people with awesome content. These avenues are going to be a blend of video, audio, a micro-blog, tumble log and regular blog, with posts to industry/content related sites. The equation is easy, actually, and will be very simple to execute… as most people can relate, but - the trick is to provide something of quality into the model, as to give people something that’s worth reading and sharing with others.
Since this handy dandy little bit of work will be done via the social arena that Sociosophy so pleasantly is cluttered with, what better place to write about this project and it’s progress than here? So… Here’s Day 1. Don’t get too excited all at once. Cheers!
Are you familiar with the audio blog community? I run an audio blog focused on electronic music and promote the music that I play as a DJ and music that is sent to me by producers around the globe. I also started a movement called the Digital Music Alliance to help improve the dialog between the audio blogging community and record labels.
Comment by Morgan — February 27, 2008 @ 7:21 pm
From a corporate (yes ugly corporate) view point, it’s hard enough for us to delve into something as “new” as blogging (new in relation to Print PR)… I think audio blogging would be a great step, but in Phase 3? of the project
Comment by nrek — February 28, 2008 @ 7:28 pm