We had a conference call with a massive PR agency, eager to work in the online arena, to brainstorm ideas for moving forward in our market type. Here’s the trick, this is Real Estate… Well, ok, we’re not really real estate, but we are… Err, crap, here’s some background:

We’re a company that specializes in master planned communities, a big phrase for - we buy a shit ton of land and make it friggin filled to the brim with rad amenities and convenience, while still keeping the landscape looking… well green and cheery.

Anyhow, when it came to the subject of “subject” - because I’m driving into these people’s heads that we can’t just pay for content and exposure to expect a good return on our production, we actually need… something worth reading - it turns out we have people here, in our own building, that have been through housing recessions… Actually eight recessions to be exact. I voted we tap into his brain to give prospective and current home buyers some valuable insight to what the future holds, from the industry side of the house. Sustainability - a new catch phrase for people tired of the words “Green Living” - is another subject we have on tap… Why aren’t we doing this already?

The more we talked about what we already have at our finger tips, and what’s being used to write useless columns in those printed things… newspapers, I think they’re called… the more I wanted to just get this thing on the road already. But this is red-tape bureaucracy, even though on a small scale, and we can’t just jump in and start… Damn it.